Bullying is never, ever acceptable. It's emotional and psychological abuse that often escalates into physical threats and even violence. These days we frequently hear in the media of tragic suicides caused by online bullying, but old-fashioned school yard bullying can be just as damaging as this more modern trend. The results can be lifelong and can include loss of confidence, self-esteem, trust and depression: afflictions that any loving parent wouldn't want their child to suffer. Therefore, if your child complains to you about being a target, act immediately, even if it means changing your child's school or switching to home-schooling.
Many years ago, as the quiet, shy child of rather conservative parents I was the recipient of really nasty bullies, and the result was devastating for me. In retrospect I've come to see that the bullies who were making my life hell were fat, ugly and stupid (and definitely very unhappy) girls from extremely dysfunctional families, but as a child you don't understand that...all you know is that you're suffering and terrified to go to school as you don't know what is going to happen. If parents don't promptly act to help their children, there is also the danger that they can lose their trust.
Personally I think it's complete c**p when parents claim that bullying is harmless and kids need to endure it to toughen them up. While this may be the case when the so-called bullying isn't vicious (just a bit of good-natured ribbing) and a child is confident, gregarious and out-spoken, it definitely isn't true for really nasty bullying and more shyer, sensitive and gentle children. From my observation, it's often the gentler, sensitive and more introspective types of kids who become bully magnets. In my opinion these are positive qualities, so why should such a child be expected to modify their behaviour to appease kids who are gross and antisocial?
In childhood, our perception of self and our capability to create trusting and loving relationships with others are in their formative stage. If we're damaged emotionally through bullying or any other abuse or emotional trauma this capacity can be damaged. To use an analogy, kids a bit like tender plant seedlings which need lots of care and nourishment to reach their full potential. Therefore, they need to be in nurturing, loving environments, not just at home but also at school and if they're not receiving this then you really need to act quickly.
In a nutshell, with bullying, your child's self-esteem and happiness are at stake so listen carefully and act promptly. If you don't think your child's school is going to respond effectively, consider the various positive alternatives that are available. Perhaps switch to another school (Steiner and Montessori schools are very good, if you can afford it, as they really nurture children as individuals) or even consider home-schooling. If you're not particularly academic there are heaps of good programs (some religious based and some sectarian) available, or you can even create your own if you feel confident. At the same time, ensure your child is getting good, uplifting company and if you feel they've been traumatised by the bullying they experienced, perhaps a few sessions with a children's councillor may help them to come up with strategies to deal with such situations if they arise later in life. As adults, we wouldn't tolerate being around negative abusive people so why should our kids?