Yes! this can happen, I would be hard pressed to find someone who 'could ' listen over and over and over and over to the same song.
It will just become a noise in the end, but! how long is that end, is interesting.
For me maybe if I heard it a lot each day for a week, then that would and could make me never want to hear it again.
It's like eating the food you love, and every other meal after...repetitive is not something to embrace.
The love or great like is found in something new, that reaches us is a different way.
Repeated over & over again, will only make it common.
Nothing new, just the same thing again and again....No fun in that at all.