I wrap in wrapping paper, and other times I use Christmas gift bags and white tissue paper.
I love having the two options, some things need that box, and wrapping paper.
I might also buy a fancy box, then just ribbon around it,is a lovely option.
You can buy the above, for just a few dollars now, at discount shops (e.g. $2. shops) and the like.
I really dislike paying(I wouldn't anyway) $6.00 for a paper gift bag, from a card shop! they are 2-3 times more expensive.
The blending of the ribbon, is also important.I use a lot of white it go's with a lot of things.