Man pouring a bucket of ice cold water on himself, wikimedia commons.
The ALS Ice Bucket Challenge, involves dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.
The person who does the challenge, nominates someone else to do the challenge within the next 24 hours or forfeit by way of a charitable financial donation.
Would you take the ALS Ice Bucket Challenge?
I don't think so. And hopefully my friends know me well enough not to nominate me!
I think there's a big place for awareness raising, but I do wonder how much the people doing the challenge individually know about ALS. Also, I donate to charities on regular monthly donations, which makes it easier for them to fund and maintain larger scale programs. Ideally I think this is better than a one off donation.