I see this often on packaging of meats, and tend to avoid buying anything with MSA on it. I even asked one of the staff who did not know what it meant. What is MSA? Have you avoided buying meat because of this?
MSA removes the need for consumers to have specialist
MSA retail labels advise the correct cooking method
for every piece of beef and guarantee the eating
• MSA product must meet consumer set standards at
one of three quality levels: MSA 3, MSA 4 or MSA 5.
MSA involves all sectors of the beef production chain,
from paddock to plate.
MSA provides detailed feedback on eating quality to
the processor, feed-lot and the producer.
Meat Standards of Australia is the grading of meat for human consumption. They are divided into two sections which are called 1) MSA Optimisation and 2) MSA index. However I am still not sure about it....call it - a gut thing!