Good, consistent quality is what I like. So food brands to which I'm loyal are.........
Uncle Toby's Oats
McCain products, various
Devondale & Kraft Cheeses
Golden Circle products, various
Etc etc etc............
Well, I am loyal to Vegemite, despite it being owned by Kraft. Apart from that, I am not very loyal to brands. For me, it is all about what is on special at that time. I buy a lot of home brand as well to save money.