I used to shop at Target a lot. But I've since realised that Big W has a bigger range of books, homewares, baby gear and DVDs, plus I can get my photos printed there. Big W is definitely my choice now.
Big W seems to have a bigger range of kids clothes. For kids clothes, I prefer Big W, for home wares if prefer Target because it stocks better brands (yes they generally cost a bit more, but last longer so I'm better off in the long run).
Their clothes are for men and women a nicer range.Better sizes.Better quality.
Even with Big W now having a up-market ladies wear, they are not-true-to-size!
I have tested it over and over.
With Target, they are a much better fit.
I visited both today at the same time...both are equally good. Big W had lack of management though. Half of the things did not have price mentioned, all price check machines were switched off. I picked up 2 shoe racks and did not know what is the price of each, so I asked one of the store person, and she didn't even help. She asked me to probably carry both to the checkout and find out. Checkout was on other end of the store and i had no trolley, had my own shopping bags , and over all this , i had to drag these two big shoe racks boxes to counter to find out the price. Horrible !