I think you're onto something with the presentation and atmosphere. Whenever I visit my closest David Jones, I also pop into Myer, and there is a noticeable difference. I've also observed that Myer has more people in it.
Australia's two biggest department stores, Myer and David Jones, and the increasing likelihood they will be merged to form a $3.2 billion department store giant.Now that would be interesting!
Myer is middle of the road...DJ's is a very different shopper.
If I had to pick,it would have to be Myer...because it is less expensive.
My local David Jones has no staff within eye-shot at any stage. And if one comes into view, soon as they see a customer waiting, they vamoose, with 'more important' things to do than serve customers ie make money for their employer.
Often times I've phoned their switchboard, asking for a 'sales person' so I can buy a selected item. No wonder they're losing money.
They do 'pretend upmarket store', but they can't do that without staff. It's just a joke!
Myer is a tad better. At least if you want to buy an item, you can go to cashier desk which is staffed by several assistants.
So Myer's getting my $$$$ currently. And tomorrow, that'll be approx a few hundred $, as wish to buy boots & a coat!
Oh! Vee, don't start me on DJ's! When this particular store opened about 20 years' ago, it was the 'bees-knees'! Staff everywhere, & even a 'Silver Service' Restaurant!
Now, NO staff anywhere, & Restaurant leaves much to be desired. When working, I called in there & had Dinner every Thursday night. Then the best of the items starting disappearing from the Menu, until, for me, there was nothing I wanted!
Don't know how Paul Zahra (CEO) can sleep at night. No wonder he's resigned. I wrote to him approx TWO years' ago about the problems' there......no reply, & it's only got WORSE!