I ignore them. I detest them. My mother in law is one. Her sister calls her Hyacinth Bucket. I have no idea why she is like that, as according to her sister, they a poor upbringing, as did a lot of war babies. A lot of things were scarce and those that were available cost the earth. So, I have had a lifetime of dealing with her. Sometimes when I go shopping in various places , to staff are very snooty and will not even acknowledge you, so they do not get my custom. I don't like airs and graces and I don't pretend to be who I am not. Sometimes, just sometimes, these people do get called on it, and are found out. Those who think that they are more important and try to put me down never get away with it. I respect myself too much to ever let them win. I just don't buy into their games.
One time in David Jones, I was looking for one black, & one purple scarf, for a themed function I was attending.
Saw EXACTLY what I wanted, & asked 'assistant' to take them out of display cabinet, for me to have a closer look.
She said to 'but, oh! They're (insert expensive name brand here)'. She was being very judgemental of me as I was in my work uniform, & she obviously thought I couldn't pay for chosen items.
I just said 'so what?', looked at them, & purchased.
Got back to office, with spare lunch time, & phoned Sales Mgr of DJ's. She was not impressed with assistant's attitude whatsoever.
I wouldn't have liked to be on the 'receiving end' of an admonition by the Sales Mgr. as she didn't put up with c@&$ is the voice intonation I got!
Depends on who and where they are. If its a sales assistant who ignores me and continues talking with another assistant, I just say "excuse me, are either of you two going to serve me, or do I have to make a formal complaint to your Manager". Apart from the look of distain, I do get attended to.
helga, I was the same, when young, but once had children, I was able to 'step-up' for them, so assertiveness came with that!
And I just now continue that way, in all things. Feel much better for it. Cheers!