I'm not really clear on what is being asked, so I'll take a guess. If I'm wrapping gifts for Christmas so there could be a number of gifts for people in the same family (eg parents) I try to wrap each person's in slightly different paper but have to admit my wrapping is often at the last moment due to trouble getting the necessary gifts in time, so it doesn't usually go to plan. It it's or other occasions and individual gifts, I do try to co-ordinate when I can.
Not so much coordinating the gift colour to the wrap colour . . . more picking the wrap to suit the person . . . fave colours, interests. etc. I do love a nice metallic gold wrap, however. For Christmas I always use the same wrap for each different branch of the family.
At Christmas, I don't really bother. The presents are going to be ripped apart in a few seconds, so no need to make everything 'pretty'. Sometimes, at Christmas, if I have enough paper, I will wrap each persons gifts in different coloured wrapping paper, to make identifying each persons pile easier. Half the time, I don't have enough wrapping for that. If it is a personal gift for a friend, I do dress it up more and will use pretty paper and matching tie. I know it will be appreciated
ALWAYS! I have my Christmas colour list from 1980, to 2025, & the wrapping paper has ALWAYs matched the tree decorations. This wonderful idea came from my aunt, who was an abstract artist. She'd have a small spray-painted (dead) tree branch, with beautiful tiny decorations that matched the wrapping papers, cushions, curtains, everything in the room where the tree was. It was fairyland to me, while I was growing up! And also like me, not a piece of sticky tape in sight, only ribbons. I have bags & bags of coloured (used) papers!