Having a wide foot, I go for comfort above style when it comes to shoes. So the shoe has to fit well and be comfortable to walk in. I have to buy brands because cheaper shoes don't provide this for me.
Gosh I must be an odd person!!! I do not own any runners at all!!! I wear Orthoheel or similar types of well-designed footwear with excellent arch support as well as general support in other often neglected areas!! I do know that there are some very good runners out there now with all these attributes, so if I was to wear them,I would definitely go for a shoe with comfort due to excellent design! I was raised to believe that if our feet hurt,then the rest of us will also be in pain! We always had the best quality that my parents could afford,and back then,there was always someone called a 'fitter' who would check our feet with a special metal scale thingummy which then gave the information needed to find the correct shoe for the foot! I have not seen these for many years,though I expect they are still used in the higher quality shoe stores!
I buy New Balance because I wear orthotics for normal wear. My Podiatrist recommended this brand because my feet are also wide. I found with other well known brands like Nike, they weren't wide enough, nor were the Reeboks I've only worn once so cheaper ones are out of the question. I went to Athlete's Foot for a professional electronic fitting and bought the style recommended on the basis of the results. I can honestly say this is the first time I've ever been able to wear any type of runners and not suffer badly from blisters and callouses. They weren't cheap but comfort wise they are well worth it.
No, I just go for very plain white. I've never liked coloured joggers. When the place I used to buy them from, sold their local shop, I found all white ones in Sketchers, & bought 3 pairs at once, after trying on 1pr. I'm now into my 2nd pr! Next time I need to buy another 1 or 2 pairs, I'd love ones that don't need laces, but still hold my feet well. I don't do any running, only walking.