Image from http://www.cleo.com.au/fashion/trend-alert/2014/11/victorias-secret-changes-ads-after-major-backlash/
Victoria’s Secret has made a token effort and changed their The Perfect 'Body' campaign tagline to A Body For Every Body in response to backlash. Meanwhile, the images used for both campaigns are identical - showcasing eight thin, buxom and heavily photoshopped beauties.
Are you satisfied with Victoria's Secret response?
No, their response is pathetic. And what's even worse is that they produced the original campaign that required a response....
How about "Every Body is Perfect" as the campaign tagline, with a truly representative line up of women? I'm sure the vast majority of women buying their underwear looks nothing like the models they have used :(
I don't really pay much attention to mainstream advertising etc as I don't watch much commercial TV - So I wasn't aware of this. But seriously?! That's supposed to be representative of "every body". I like Verity's idea below: Every body is perfect and then have an actual range of bodies...Including some that don't look positively anorexic!
No!! There was an ad on recently (might have been Target or Kmart) with a full figured lady of Islander appearance and she was absolutely gorgeous. My other half even looked up and said, "Wow. A real woman for a change, not an anorexic looking thing". The photoshop on that one on the far left is appalling. What a joke.