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Are advertisements on public transport effective?

by Happy Mom (follow)
Public Transport (12)      Marketing (4)      Advertisements (3)     


bus


Marketing people are always looking for innovate and effective ways of advertising products and services.

Do you ever pay attention to advertisements on public transport (buses, trains, train stations, etc.)? Is it effective?

#Marketing
#Advertisements
#Public Transport
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Top Answers
I do pay attention to the advertisements when I am traveling on trains and trams. I don't travel on buses that much. But when a bus passes by, I do look at the adverts. I like the advertisements that cover the entire tram. It's quite creative the way they do it. I also think these adverts are effective, at least on me.
They must be, or the companies wouldn't spend the money on them. Advertising is a cut-throat industry and if one form wasn't being effective then it would be stopped immediately. There is a lot of consumer research done to find out what makes a consumer buy a particular product, so it's usually well known what is and isn't effective.
Personally, I seem to have an advert filter and very rarely notice them in any setting. I'm an advertiser's nightmare....
I notice transport advertisements, and I do read them, so they definitely grab your attention. I have occasionally gone to the product/service's website too. I've never bought anything after seeing an advert though.
YES!
I do look, and I think it is a brilliant way to advertise.
It's almost impossible not to see something, about the product
or service.
I would think it is expensive to use this service,because of the many
hundreds of people who look every hour or so.
Still very smart advertising.
That's a good one jonaj.
by Vee
Sometimes.
by Vee
tanks :)
by jonaja
I don't know about anybody else but I don't take any notice of it.
NO, I couldnít care a less about advertising anywhere. I find it extremely ugly out there on public transport, buildings, etc. Itís bad enough seeing it on T.V so when they do come on a T.V. show Iím watching, I change channels or leave the room. Itís lovely being in a daughters house in Melbourne, because they donít own a TV!
I don't think so.
by Finy
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